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Attribution Modeling 101
This Webinar is over
Date | Oct 2, 2018 |
Time | 10:00 AM EDT |
Cost | Free |
Online
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At our webinar we’ll tell you about marketing attribution modeling A to Z, revealing all the pros and cons of the most effective models, to help you choose the well-suited for your business tasks.
You’ll find out:
You’ll find out:
- What is an attribution model and why you can lose a fortune without it.
- What are the most effective attribution models: from basic and boring Last Click to geeky and advanced Markov chains and Shapley value.
- How to explain to your CEO or CMO that besides the Last Click model there are many others that aren’t as complicated as they seem to be.
- What attribution model to choose for your business.
- How to use the results of the attribution model calculations.
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Turn your passion into a business.
Turn your passion into a business.