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7 Steps for Delivering Sustainable Packaging Without Compromising Brand Equity
This Webinar is over| Date | May 21, 2014 |
| Time | 01:00 PM EDT |
| Cost | Free |
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Online
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There are many different opportunities to improve packaging sustainability: packaging material choice, material reduction, distribution efficiency, and distance of transportation. Any one or several of these improvements could increase the sustainability of the package and decrease its effects on our ecosystem. But they may not be the right choices for the brand.
The goal of a sustainable package is to create a win for the brand, a win for the consumer, and a win for the manufacturing stream. We will break down each opportunity area and provide case studies of how sustainability can be improved without compromising brand equity.
The goal of a sustainable package is to create a win for the brand, a win for the consumer, and a win for the manufacturing stream. We will break down each opportunity area and provide case studies of how sustainability can be improved without compromising brand equity.
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